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	<title>Luxury Business Revisited</title>
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		<title>Luxury Business Revisited</title>
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		<title>Luxury and personal recommendations</title>
		<link>http://hyphencorp.wordpress.com/2008/04/10/luxury-goods-and-personal-recommendations/</link>
		<comments>http://hyphencorp.wordpress.com/2008/04/10/luxury-goods-and-personal-recommendations/#comments</comments>
		<pubDate>Thu, 10 Apr 2008 01:54:01 +0000</pubDate>
		<dc:creator>lbenazzo</dc:creator>
				<category><![CDATA[Marketing Strategy]]></category>

		<guid isPermaLink="false">http://hyphencorp.wordpress.com/?p=77</guid>
		<description><![CDATA[There is a key concept we have been actively discussing internally: personal recommendations and the impact that they can have when used within invite-only social networking environments. First, let&#8217;s quickly backtrack: a big recurring theme in e-business these days is consumer reviews. If I am looking for something that requires a more technical input, reviews are very [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=hyphencorp.wordpress.com&amp;blog=2759835&amp;post=77&amp;subd=hyphencorp&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
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			<media:title type="html">lbenazzo</media:title>
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		<item>
		<title>Marketing as an investment, not a cost</title>
		<link>http://hyphencorp.wordpress.com/2008/04/08/marketing-as-an-investment-not-a-cost/</link>
		<comments>http://hyphencorp.wordpress.com/2008/04/08/marketing-as-an-investment-not-a-cost/#comments</comments>
		<pubDate>Tue, 08 Apr 2008 11:38:08 +0000</pubDate>
		<dc:creator>lbenazzo</dc:creator>
				<category><![CDATA[Marketing Strategy]]></category>

		<guid isPermaLink="false">http://hyphencorp.wordpress.com/?p=71</guid>
		<description><![CDATA[Traditional media remains in the category of marketing costs. Brand-proprietary social networks on the other hand, because of the long-term relationship they allow to support with the market, can be considered a marketing investment. Let&#8217;s look at a quick comparison between a classic magazine ad and an interactive online platform owned by the brand: Option 1. The [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=hyphencorp.wordpress.com&amp;blog=2759835&amp;post=71&amp;subd=hyphencorp&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
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		<slash:comments>0</slash:comments>
	
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			<media:title type="html">lbenazzo</media:title>
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		<title>Form or function? I&#8217;ll have both, thanks.</title>
		<link>http://hyphencorp.wordpress.com/2008/04/04/form-or-function-ill-have-both-thanks/</link>
		<comments>http://hyphencorp.wordpress.com/2008/04/04/form-or-function-ill-have-both-thanks/#comments</comments>
		<pubDate>Fri, 04 Apr 2008 04:41:55 +0000</pubDate>
		<dc:creator>lbenazzo</dc:creator>
				<category><![CDATA[Usability]]></category>

		<guid isPermaLink="false">http://hyphencorp.wordpress.com/?p=53</guid>
		<description><![CDATA[I just had a somewhat lively conversation with a friend who basically implied that form is not necessarily relevant to people, what matters is substance. At first one would tend to agree &#8211; in fact I did. But only for a split second. One thing that has defined the luxury industry for decades, and in [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=hyphencorp.wordpress.com&amp;blog=2759835&amp;post=53&amp;subd=hyphencorp&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
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			<media:title type="html">lbenazzo</media:title>
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		<title>Qualitative Research Revisited</title>
		<link>http://hyphencorp.wordpress.com/2008/04/01/qualitative-research-revisited/</link>
		<comments>http://hyphencorp.wordpress.com/2008/04/01/qualitative-research-revisited/#comments</comments>
		<pubDate>Tue, 01 Apr 2008 13:55:19 +0000</pubDate>
		<dc:creator>lbenazzo</dc:creator>
				<category><![CDATA[Research and studies]]></category>

		<guid isPermaLink="false">http://hyphencorp.wordpress.com/?p=39</guid>
		<description><![CDATA[Brand-proprietary social networks offer incredible opportunities for companies to learn about their customers, as well as their brand, products and services. While site traffic usually provides valuable quantitative data, it tends to be limited on the qualitative side. The combination of profile information and member-related site traffic goes far beyond and gets to a point [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=hyphencorp.wordpress.com&amp;blog=2759835&amp;post=39&amp;subd=hyphencorp&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
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		<slash:comments>0</slash:comments>
	
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			<media:title type="html">lbenazzo</media:title>
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		<title>Hyphen at luxury marketing conference in Paris</title>
		<link>http://hyphencorp.wordpress.com/2008/03/25/luxury-marketing-conference-in-paris/</link>
		<comments>http://hyphencorp.wordpress.com/2008/03/25/luxury-marketing-conference-in-paris/#comments</comments>
		<pubDate>Tue, 25 Mar 2008 21:12:07 +0000</pubDate>
		<dc:creator>lbenazzo</dc:creator>
				<category><![CDATA[Conferences]]></category>

		<guid isPermaLink="false">http://hyphencorp.wordpress.com/?p=80</guid>
		<description><![CDATA[Hyphen was invited by ABC Luxe to participate in a conference at the Automobile Club de France in Paris: &#8220;Luxury and the Internet: a strategic Marriage&#8221;. Hyphen&#8217;s CEO, Lorenzo Benazzo and Arnaud Barbelet, SVP of Business Development, joined a panel of luxury experts to share their views regarding the strategic potential of social networking applied [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=hyphencorp.wordpress.com&amp;blog=2759835&amp;post=80&amp;subd=hyphencorp&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
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		<slash:comments>0</slash:comments>
	
		<media:content url="http://0.gravatar.com/avatar/cf064c0888514a7123b2d91d9bc57a49?s=96&#38;d=identicon&#38;r=G" medium="image">
			<media:title type="html">lbenazzo</media:title>
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		<title>Users vs. Members  &#8211; A key distinction</title>
		<link>http://hyphencorp.wordpress.com/2008/03/20/users-vs-members-a-key-distinction/</link>
		<comments>http://hyphencorp.wordpress.com/2008/03/20/users-vs-members-a-key-distinction/#comments</comments>
		<pubDate>Thu, 20 Mar 2008 10:50:18 +0000</pubDate>
		<dc:creator>lbenazzo</dc:creator>
				<category><![CDATA[Marketing Strategy]]></category>

		<guid isPermaLink="false">http://hyphencorp.wordpress.com/?p=37</guid>
		<description><![CDATA[You don’t need to own an online social network or a forum to get people involved and turn users, registered or not, into members. But you want to know the difference between the two categories of visitors in order to fully leverage your brand and online venue. At first, the distinction is not obvious, but [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=hyphencorp.wordpress.com&amp;blog=2759835&amp;post=37&amp;subd=hyphencorp&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
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		<slash:comments>0</slash:comments>
	
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			<media:title type="html">lbenazzo</media:title>
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		<item>
		<title>Hyphen presenting at luxury marketing conference</title>
		<link>http://hyphencorp.wordpress.com/2008/03/06/abc-luxe/</link>
		<comments>http://hyphencorp.wordpress.com/2008/03/06/abc-luxe/#comments</comments>
		<pubDate>Thu, 06 Mar 2008 07:12:58 +0000</pubDate>
		<dc:creator>lbenazzo</dc:creator>
				<category><![CDATA[Conferences]]></category>

		<guid isPermaLink="false"></guid>
		<description><![CDATA[Hyphen is participating in a luxury marketing conference in Paris on March 25th. The event is organized by abc-luxe.com, a French portal and networking environment dedicated to luxury marketers and other professionals. The company&#8217;s principal, Catherine O&#8217;Meny, kindly invited us to share some of our experience and ideas during the event. The goal is to [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=hyphencorp.wordpress.com&amp;blog=2759835&amp;post=1&amp;subd=hyphencorp&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
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		<slash:comments>0</slash:comments>
	
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			<media:title type="html">lbenazzo</media:title>
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